Venerable criminal law firm Doar Rieck Kaley & Mack commissioned DLS to create a logo based on an image of a lion, during our first engagement with the firm in 2011. The assignment was to create an image that communicated formidability, one which would reproduce well in large or small sizes across many different media. And indeed, this handsome fellow has appeared on websites, videos and embroidered shirts. Working from an illustration by our friend Rita Lascaro, we made several adjustments over time.

Doar Rieck Kaley & Mack worked briefly with a mass-market law services provider for their marketing, returning to DLS Design to create a new website in 2024. Read more about how that happened, and view the new website we created for the firm.