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London & Naor is a boutique litigation law firm recently created in the Bay Area, coming out of a predecessor firm whose partner departed. A perfect, and typical, assignment for DLS Design. After viewing multiple ideas, the client chose the simplest, most direct logo, which we made by converting a sans-serif font to outlines, then … Read more
DLS Design created the branding for Two Roads Leadership Project, a nonprofit offering training to college students needing to learn about risky behaviors such as reckless driving, alcohol abuse and gender-based misconduct. The logo represents a split of one path into two, symbolizing behavior choices that might lead to different outcomes. We asked ourselves if … Read more
Venerable criminal law firm Doar Rieck Kaley & Mack commissioned DLS to create a logo based on an image of a lion, during our first engagement with the firm in 2011. The assignment was to create an image that communicated formidability, one which would reproduce well in large or small sizes across many different media. … Read more
DLS was referred to litigation boutique Miedel & Mysliwiec by an existing client, and we designed their website this winter. As with the firm’s new website, in designing the accompanying logo we avoided ornamentation and kept to a simple pairing of colors – dark red and black – with each M using the opposite M’s … Read more
DLS Design is frequently called on by litigation boutiques who are starting up or rebranding. For Elliott Kwok Levine & Jaroslaw, this logo was an outgrowth of the design we did for the firm’s website. We think it communicates diversity, freshness and directness, without much strain or fuss. We produced stationery and electronic assets such … Read more
A long-time DLS Design client, the Law Office of Kevin Mintzer expanded its portfolio of marketing assets when it commissioned this new logo. Keeping with the simplicity of the website we designed for this firm a few years ago, the logo is made from the spaces within the letters. We skipped secondary colors, going for … Read more
When DLS Design created the logo for Ross Law Group PLLC, we started with traditional letterforms, then playfully manipulated the interior and exterior spaces of the letters using outlines. We took care to keep the lines from being too thin, which allows it to retain its clarity when used in small sizes or when reversed … Read more
DLS Design created this business-like logo for Trachtenberg & Arena, a litigation boutique in New York City serving business clients across a broad range of industries. When we designed the logo and website, we developed a set of secondary graphics, including narrow repeating lines in the bottom right hand corner, and blue-on-blue photo treatments of … Read more
DLS has worked with the litigation law firm now known as Shapiro Arato Bach, through several partnership changes that resulted in changes to the name. The current logo is an outgrowth of an older version which featured two facing initials when there were two name partners. Our challenge was to retain a graceful flow of … Read more
Balansett was a consultancy that helped businesses bring their workspace into alignment with their mission and brand. From their mission statement: “We focus on helping organizations realize the full potential that their space has in influencing humanperformance, leadership, and team effectiveness.” In manipulating lettering to achieve an interesting effect, our goal was to suggest three-dimensional … Read more
As any visitor to Washington D.C. knows, the street grid is full of interesting angles. Grossberg, Yochelson, Fox & Beyda, a commercial real estate law firm, is deeply connected to what happens on those streets. DLS designed a logo that makes visual reference to the grid. The logo won a Silver Summit Award, as part … Read more
Zuckert Scoutt Rasenberger was a Washington D.C. law firm whose practice centered on aviation law. The firm was merged with another firm. DLS Design created a symbol evocative of flight, to represent the Z in the firm’s name. The logo was a winner at the 2014 American Graphic Design Awards. Said the client, “DLS … … Read more
Adams Holcomb was a boutique litigation law firm in Washington DC who hired DLS Design at their inception in 2008, and who continued to work with us until they closed in 2020. Designers love a pattern, and we quickly saw one in the initials A and H, both of which are made of straight lines … Read more
DLS Design created this logo for Sheldon Lobel PC, a law firm handling zoning, land use and real estate in New York, in 2004. Originally just a stylized “L”, we added multiples of the shape and found it evokes either a row of buildings with their shadows, or an aerial view of the corner of … Read more
An early client separate from our core area of law firms, I-Stream was a tech company focusing on the then-new area involving the Java programming language. In 1998, DLS Design created a logo intended to be highly “gestural,” framing a stream-like path cutting through the company’s initial “i”.
DLS Design created this logo for Kreindler & Kreindler, a law firm handling aviation accidents and other matters. Starting with opposing “K” shapes, we altered the angular part of the letter to resemble aerial objects moving in space. In its initial use on the firm’s website, these moved apart in an animation. To some, this … Read more
